Product Officer Card Acquisition and Activation ((Qatari & children of Qatari mother)

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Permanent
Full-time

1 day ago

Job SummaryResponsible for managing and driving credit card acquisition and activation strategies to achieve portfolio growth, improve customer onboarding experience, and ensure strong activation ratios within the first 90 days of issuance.Key Accountabilities1. Acquisition Strategy & Execution

Develop and execute end-to-end acquisition plans for credit cards across multiple channels (branches, digital, tele sales, etc.).
Work closely with sales teams to achieve acquisition targets and optimize cost per acquisition.
Analyze market trends and competitor strategies to recommend enhancements in product features and acquisition approach.

2. Activation & Early Engagement

Design and implement activation campaigns to ensure cardholders transact within the first 30-60-90 days.
Coordinate with marketing and analytics teams for personalized onboarding journeys and communication.
Monitor activation KPIs and conversion funnels, and take corrective actions to improve performance.

3. Product & Process Management

Ensure smooth operational processes for credit card issuance and activation, minimizing drop-offs.
Work with operations, IT, and risk teams to simplify application processing and reduce TAT.
Monitor customer feedback to enhance acquisition and activation experience.

4. Data Analytics & Reporting

Track and report acquisition and activation metrics, including cost of acquisition, activation ratios, and channel performance.
Provide insights for campaign optimization and present regular updates to senior management.

5. Compliance & Risk Management

Ensure adherence to regulatory guidelines and internal policies during acquisition and activation activities.
Maintain strong controls to prevent fraud and mis-selling.

Other AccountabilitiesKey InteractionsCompetencies

Account Management
Adaptability/Flexibility
Customer Focus
Customer Service
Decision Making/Judgment
Job Knowledge
Managing Conflict
Meeting Management
People Development
Productivity
Quality
Results Focus
Sales Goals
Sales Organization
Sales Skills
Sales Team Support
Self Development
Strategic Thinking/Management
Team Leadership
Technical Skills
Territory Management
Vision and Values

Skills

Product Knowledge
CRM Tools
Oral/Written Communications
Negotiations
Vendor Knowledge
Analytics
Problem Solving
Ability to interact with internal and external stakeholders
Ability to work under pressure

Education

Bachelor's Degree, preferably in business administration, finance, economics or a related subject

Commercial Bank

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