Marketing Executive / Senior Marketing Executive

Marketing :

Create a corporate marketing strategy and implementation plan, working with Managers to identify future opportunities for brand enhancement
Manage the marketing budget
Work with colleagues to develop marketing collateral, including for recruitment and tendering opportunities and brand(s) awareness.
Take responsibility for external PR & Marketing events and maximize opportunities for communications activities
Monitor customer satisfaction through market research and feedback and identify actions and campaigns to enhance wherever possible
Work with agency partners and outside vendors to develop and execute social content in support of brand and marketing initiatives
Work cross functionally with broader marketing team (content marketing, brand creative, consumer & business support services etc.) to ensure a consistent social media voice

PR :

To identify press opportunities both internally (programs) and externally (policy & industry/sectoral)
To keep a diary of press communications activity
To develop corporate messages and disseminate proactively
Responsible for developing and maintaining the public images of their clients or organizations. This may involve issuing press releases, promoting press releases, maintaining a social media presence and arranging public appearances.
Assist in coordinating and hosting press events for all aspects of the company
Press releases and newsletters and assisting with the planning of various marketing programs.
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Leverage existing media relationships and cultivate new contacts within business and industry media

Social Media :

To be responsible for all social media activity (Twitter, Facebook, LinkedIn) and manage corporate social media accounts
Work with Program Managers and partners to support campaigns and initiatives
Seek opportunities to improve the use of social media and develop 'followers'
Daily management of social media budget for promoted posts and sponsorships and reporting/analysis of social media metrics.
Regularly monitor and facilitate all feedback and comments in the social media space.
Spot new social media trends or opportunities and be an internal advocate of social media
Enhanced department marketing techniques by implementing new writing standards for the web

Bayt