Social Media Executive

• Oversee and maintain the company’s presence across all relevant social media platforms to ensure continuous brand visibility.
• Execute and manage the content calendar based on marketing campaigns and brand priorities.
• Maintain a consistent visual identity, tone, and voice across platforms.
• Monitor platform algorithm updates and adapt strategies accordingly.
• Coordinate with internal stakeholders to align messaging and updates.
• Use scheduling tools to manage timely content delivery.

• Create original and localized Arabic and English content including graphics, photos, videos, and captions tailored to each platform.
• Shoot, edit, and publish short-form content such as Instagram Reels, TikToks, and Stories.
• Write creative, engaging captions and scripts in both Arabic and English.
• Design visuals using tools such as Canva or Adobe Creative Suite.
• Ensure content is relevant, accurate, and approved before publication.
• Maintain a library of branded templates and multimedia assets.

• Foster a strong and engaged online community by responding to comments, messages, and user interactions promptly in Arabic and English.
• Monitor mentions and tags and initiate interactions that build relationships.
• Escalate customer service concerns to the appropriate teams.
• Track and report on audience sentiment and feedback trends.
• Encourage and repost user-generated content in line with brand standards.
• Build rapport with online communities relevant to the brand.

• Monitor, analyze, and report on platform performance metrics, including reach, engagement, and growth.
• Evaluate content performance to identify what resonates most with the audience.
• Provide regular performance reports with recommendations for content optimization.
• Benchmark against competitors and adapt strategy based on insights.
• Use insights to continuously improve content creation and engagement strategies.

• Assist in identifying and collaborating with influencers and brand advocates.
• Coordinate deliverables and schedules for influencer campaigns.
• Track results of collaborations and generate reports.
• Assist in managing PR kits, giveaways, and event-based social campaigns.
• Maintain relationships with content creators and online communities.

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