Business UnitQNB - QatarDivisionCommunicationsDepartmentAdvertising & PRCountryQatarClosing Date11-Oct-2027About QNBEstablished in 1964 as the country's first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.QNB Group's presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor's (A), Moody's (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.Based on the Group's consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.QNB Group has an active community support program and sponsors various social, educational and sporting events.Role SummaryThe incumbent will be responsible for supporting all the social media related publicity of the organization, which includes creating and posting information to build QNB image and reputation and assist in raising the company profile. The incumbent is also responsible for planning social media campaigns and developing partnerships with identified high valued Company customers.Role DescriptionImplement the departmental policies and procedures which will set out the principles, methodology and techniques to establish effective presence in Social Media.Assist in developing and executing a clearly defined social media strategy which increases the company brand equity and awareness.Coordinate with all departments to create regular content which promotes the marketing message or other focused material that advances the company image.Ensure that a consistent marketing message is delivered to the social media and the organization's position is strengthened.When necessary work in collaboration with other marketing companies and develop unique marketing strategies and partnerships.Conduct regular monitoring of the social media and judge the market trend.Monitor the competition and be aware of market changes and developments.Regularly study the statistics regarding the effectiveness of social media marketing.Develop analytics reports and presenting analysis of campaigns and trends to management.QualificationsUniversity graduate with a degree in Business advertising or marketing or related discipline.Minimum of 2 years' experience in Marketing and Social MediaGood oral and written communication skills in English and Arabic (preferred).Demonstrated ability to motivate a team and thoroughly follow up on project plans and project implementations.Ability to follow through with initiatives.Planning, organizing ability.Ability to work with teams from diverse cultural backgrounds.Note: you will be required to attach the following:
