Senior Digital Editorial Specialist - Arabic
- Qatar
- Permanent
- Full-time
- Researches, plans, produces and publishes new digital content for QMs digital outputs, as necessary
- Liaises with stakeholders and in-house team members to decide on new content requirements - English Senior Digital Editorial Specialist and the Digital Content Planning team
- Leads a team of 5 Arabic copywriters and editors to develop new copy in alignment with the Digital Experience Content Strategy, using appropriate SEO and Arabic editorial standards
- Proofreads and edits materials either produced by Digital Experience or supplied to Digital Experience for publication
- Checks content for accuracy and/or liaises with content suppliers for fact-checking and approvals
- Oversees layouts (images, graphics, videos and artwork) to ensure optimum presentation of content within digital content management systems/templates
- Collaborates with professionals (e.g. other editors, web designers, marketing, photographers/videographers) to improve article presentation
- Ensures published content remains up-to-date across digital outputs
- De-publishes content as required using the appropriate platform CMS
- Maintains Arabic editorial guidelines, including SEO terms
- Ensures content complies with copyright and privacy regulations
- Works closely with the Senior Planning Specialist/ Senior Digital Editorial Specialist (EN) the develop a compelling and diverse rolling content calendar for QM's websites and other digital channels
- Works closely with the Head of Analytics and Research to evaluate Arabic content against KPIs and to identify areas of future improvement based on data and feedback insights
- Keeps track of developments in digital content best practices and in Arabic audience consumption behaviours
- BA/BSc and/or Masters in Journalism, Communications, Interpretation or related fields
- Minimum 11 years of professional experience
- Proven work experience as a creative digital/web editor, preferably within culture, heritage, the arts or media
- Experience with content production for a large-scale website with fast turn-around requirements
- Experience with diverse content development in Arabic - including writing compelling short, medium and long-form texts, copy-editing and proof-reading with a high degree of accuracy and aligning to brand and editorial guidelines
- Excellent writing and communication skills in Arabic (formal and informal)
- Expert editing skills with a demonstrable portfolio of published work in Arabic that highlights creativity and precision
- Hands-on experience with MS Office and industry-standard desktop publishing tools
- In-depth knowledge of search engine optimisation (SEO)
- Familiarity with content management systems including drafting, approvals, publishing, and de-publishing stages
- Attention to detail and concern for clarity and accuracy
- Ability to effectively communicate and engage non-specialist audiences via digital channels in Arabic
- Ability to use analytics data and audience insights/feedback to improve and enhance content in order to increase engagement and impact
- Experience writing scripts for multimedia outputs including audio and video
- Experience producing content for multilingual websites (including Arabic language)