CX Copywriter

• Writing clear, attractive and compelling copy/content for various digital channels
• Working with creative professionals and designers to build marketing campaigns and write persuasive copy/content for those campaigns and promotions to increase customer engagement.
• Monitoring and analyzing the performance of the copy and making adjustments accordingly.
• Ensure that the copy is effective and relevant according to industry trends and best practices.
• Conducting necessary thorough research and interviews that will help in writing the required content

• Write and manage all CTAs and descriptions in all digital channels’ journeys in both Arabic and English.
• Ensure that all copy complies with the telecom industry's legal and regulatory requirements.
• Conduct user research and testing to understand the target audience and their needs and use that information to inform and guide the copywriting process.
• Revise and audit existing journeys with recommendations on CTAs & description improvements.
• Ensure all content added is approved per process.
• Edit and proofread copy/content as needed
• Create a file that contains all CTAs and descriptions per channel & journey and ensure they’re up to date.
• Streamline answers to agents related to digital channels in the same unified voice implemented across digital channels to ensure consistency, clarity, and better experience for customers.
• Use SEO principles to maximize copy’s/content’s reach
• Source images and other contents

• Work with the content manager to ensure other content on digital channels (e.g. offers/FAQ, T&C, etc…) are consistent and updated across digital channels in terms of tone, style, and terminologies as a unified voice for the digital channels.
• Work with digital channel designers when building new journeys and handle all the content with recommendations on the best approach.
• Align with digital analytics to ensure the tagging of journeys (CTAs) are correct and up to date.

• BSc/BA in marketing, English, journalism, or a related field

• Have 2 – 4 years of experience in the same position for the Telecom industry or working in a digital agency.
• Proven experience as a copywriter or related role

• Proficient in writing and able to keep content detailed and to the point.
• Knowledge of online content strategy and creation
• Excellent writing, editing, and proofreading skills in both English and Arabic
• Strong research skills
• Creativity
• Collaborative spirit
• Excellent time-management and organizational skills

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