Job SummaryDevelops, coordinates and implements the organization’s public relations strategy to build relationships and communicate a positive image & brand of the organization.This position also analyzes media coverage and evaluates advertising and promotion programs for compatibility with public relations efforts and ensures alignment with the organization strategic objectives.Job Responsibilities 1Develops and implements appropriate strategies, programs, and policies for all stakeholders to achieve positive image & brand.Ensures that all published/distributed organization marketing materials are all formatting, aesthetics and content are in line with company standards and expectationsStrengthens communication and good relations with appropriate external bodies and other departments.Designs programs to create and maintain a positive image of the corporation to the external publics.Manages the dissemination of information with targeted publics through appropriate channels in line with the organization’s mission and vision.Protects, maintains, and enhances the organization’s reputation amongst government stakeholders and influencers by providing a regular interface and communicator for the organization with various government personnel.Manages and coordinates research into stakeholder's perceptions and image of the organization, to achieve positive reputation for the organization.Manages the day-to-day activities of the team and directly supervise the work to ensure alignment in the organization strategic objectives.Advises on communications implications for the organization’s plans and actions to ensure government opinion and other factors which could affect the organization are taken into account.Job Responsibilities 2Drafts speeches and arrange interviews for an organization’s top executives.Ensures that all published/distributed organization materials are all formatting, aesthetics and content are in line with company standards and expectationsContinually evaluates the public relations strategy.Works closely with the marketing department for content planning and dissemination.Ensures documents and marketing materials are current, accurate and properly reflect the brand and desired messaging.Provides clients with information about new promotional opportunities and current PR campaigns progress.Evaluates advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts.Responds to requests for information from the media or designate an appropriate spokesperson or information source.Prepares, manages and monitors the department’s budgets.Leads, motivates and develops the departmental staff to achieve business and people objectives.
