Graphic Designer

• Creating Visual Assets: Design and create a wide range of visual materials, including but not limited to: Logos and branding materials, Marketing collateral (brochures, flyers, posters), Packaging design, Web and mobile app design, Social media graphics, Print and digital advertisements, Infographics, Illustrations.
• Layout and Composition: Responsible for arranging elements in a visually appealing and balanced way. This includes selecting fonts, colors, images, and other design elements to create a cohesive design.
• Typography: Work with typography to ensure text is legible and visually pleasing. This may involve selecting appropriate fonts, font sizes, and text formatting.
• Image Editing and Manipulation: Often, graphic designers need to edit and enhance images using software like Adobe Photoshop. They might crop, resize, retouch, or manipulate images to fit the design.
• Print Production: For print materials, graphic designers need to understand print specifications, including color profiles, breed, and resolution, to ensure that the final product looks as intended.
• Digital Design: They design digital platforms, including websites, apps, and social media. This includes creating responsive web designs and considering user interactions and experiences.
• Brand Identity: Graphic designers play a crucial role in establishing and maintaining a company's or product's brand identity through consistent design elements.
• Client Collaboration: Effective communication and collaboration with clients or team members are essential. Graphic designers often need to understand client requirements, provide design options, and incorporate feedback into their work.
• Time Management: Meeting project deadlines is critical, so time management and organization skills are vital for graphic designers.
• Software Proficiency: Using design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), CorelDRAW, or other industry-standard tools.
• File Management: Proper file organization and preparation for printing or digital distribution is crucial to ensure the correct display of designs.
• Visual Communication Skills: A graphic designer should have a strong understanding of visual communication principles, which include the ability to convey a message effectively through design.
• Conceptualize and Design: Create eye-catching and effective visual designs, including but not limited to logos, brochures, social media graphics, web banners, infographics, and more.
• Brand Consistency: Ensure consistent application of our brand guidelines and maintain a strong brand identity in all design materials.
• Layout and Composition: Arrange design elements, including text and images, to create visually appealing and balanced designs.
• Image Editing: Edit and enhance images as needed, including cropping, resizing, retouching, and color correction.
• Collaboration: Work closely with the marketing team, content creators, and other stakeholders to understand project objectives and incorporate feedback into designs.
• Print Production: Prepare print-ready files, understanding specifications like bleed, color profiles, and resolution.
• Digital Design: Create responsive and user-friendly designs for websites, apps, and social media platforms.

Bayt